After more than 20 years of trials and tribulations, New Balance has successfully stood out among numerous brands and become one of the pioneers in the sports fashion brand industry.

New Balance, a company specializing in trademark authorization, has a wide range of authorized businesses covering multiple online and offline fields, especially in core areas such as clothing, footwear, luggage and leather goods, demonstrating strong brand influence and commercial potential. On line, the brand value given by the new Bailun trademark can enable authorized products to reach consumers quickly and open a broader market space with the help of the spread of the Internet. Offline, the quality and fashion represented by the New Balance trademark can attract a large number of loyal fans and bring stable and considerable customer traffic to authorized stores.

To further enhance brand value and expand market influence, New Balance Company has authorized the use of its New Balance trademark and publicly tendered it to the public. This measure is a crucial step in the development strategy of the New Balance brand, providing a rare opportunity for many enterprises aspiring to excel in the field of sports fashion.